Like many of you out there, I often find myself taking for granted the conveniences that modern technology offers. Mobile banking, online shopping, prescription apps, virtual scrapbooking, music apps, discount shopping emails– I don’t even think of these as conveniences anymore but merely part of my daily routine. However, the constant threats to internet security that I often hear and read about in the media remind me of the role technology plays in my life and the vulnerability that I really face. If you’re like me, then you probably find yourself thinking twice before making a purchase online with a credit card, allowing your mobile phone to use your location, setting your privacy on Facebook and picking up your prescriptions at the drugstore. Although I often go ahead and ‘take the risk’ associated with living in an increasingly connected virtual world, I do stop and think twice. In recent years, the high degree of fiscal uncertainty has extended that same defensive mentality that many of us employ when using cloud-based technology in a big data world. Rather than simply accept the conveniences your local pharmacy mobile app offers, many individual have begun to think twice about the authenticity of their prescriptions. Likewise, pharmaceutical companies and the US government have begun to question the accuracy of the way prescription drugs and medications are created, packaged and sold. According to Deloitte, falsified or substitute drugs are a $75 to $200 billion industry and it’s estimated that at least 100,000 people, mainly in developing countries, die each year from fake drugs. The United States House of Representatives passed a bill aimed at creating a system to track pharmaceuticals from the manufacturer to the pharmacy. The bill is directly aimed at fighting the spread of counterfeit drugs. Recently, PharmaSecure, an India-based pharmaceutical company, has taken aim at the illegal drug trade in a new initiative which enables the source of medicines to be verified using mobile technology. The initiative allows consumers to verify the validity and strength of their prescription drugs using their phones. In our exponentially-growing cloud-based, big data world, we now have the modern technology to enable verification of elements and doses of prescription drugs at every step of the manufacturing process. As our appreciated clients at CIS have come to rely on us for trusted and accurate information, we’ve come to rely on them to keep us updated. If you’re currently listed in the DWCP and have updated information or you’re manufacturing something new, we want to hear from you! It’s important to us. Contact our Client Development team at firstname.lastname@example.org to update your information today.