I hardly believe a magic spell or love potion exists that will cause us to fall in love. Rather, I am more inclined to believe that chemistry plays an important part in the development of our relationships. First, there has to be physical attraction and nonverbal communication. This nonverbal communication may involve pheromones. Pheromones are chemicals capable of acting outside the body of the secreting individual to impact the behavior of the receiving individual. This can then lead to infatuation, which is caused by higher than normal levels of norepinephrines. Norepinephrines are neurotransmitters released from the sympathetic neurons to affect the heart (mutual attraction is giving me those palpitations baby!!). Then there’s that love ‘high’ or as some others describe the feeling of “being in love”. This so called “high” is due to a blast of other neurotransmitters such as phenylethylamines and dopamines (some women would tell you that a nice piece……of chocolate… has the same effect as a phenylethylamine). Dopamines are from the phenylethylamine family, and are chemicals released by nerve cells to send signals to other nerve cells (yep you got it and no blushing…). More importantly, studies have shown increased levels of serotonin and oxytocin in humans who are in long standing loving relationships. Serotonin and oxytocin are released during sex, love making, doing-the-do, or whatever you choose to call the act. While serotonin (aka 5-HT) can be blamed for that happy long-lasting day dream about your lover (or that Willie Nelson song that plays over and over in your head – “Always on my mind”), oxytocin is to blame for the attachment you have to your lover and why you long to be by his or her side. So I leave you with the same question – “Is it LOVE…. or just plain CHEMISTRY??” Start using the DWCP today to find chemicals to create your own so called love potion…. or find producers of norepinephrines, phenylethylamines, dopamines, phenylethylamines, serentonin, and oxytocin.