What does the DWCP have to do with The Brady Bunch?

brady-bunchSometimes I feel like Jan Brady, but instead of hearing about ‘Marcia, Marcia, Marcia’, I hear about ‘Email, Email, Email’ (to those unfamiliar with the early 70s show The Brady Bunch, just ignore the reference, you haven’t missed much, I promise).

Here’s the point: Our Subscribers enjoy information that is difficult to find all in one spot, for example, product lists, certifications and import/export data and contact information, specifically, current and accurate email addresses. And I get it.

The DWCP helps a User find a verified producer of hard-to-find specialty chemical, with the right certifications, with the right production capacity, in the right part of the world…only to see the contact as sales@company.com or worse, be provided a specific email address that bounces back. Wah-waaaaah.

We hear you and here’s what we’re doing about it:

  1. We regularly extract all emails in the DWCP
  2. We regularly crawl the sites of the companies listed in the DWCP
    We take ALL those emails and just dump in the DWCP, right? Wrong!
  3. All current and new addresses are run through an email validation program
  4. Then each valid email is manually verified by our research staff who confirm the email is relevant and appropriate to be in the DWCP.

How’s this working? In October, 6,784 email addresses were reviewed. Just 2,138 were validated as correct and appropriate contacts.

Now, how do I end this blog with a clever reference to The Brady Bunch? I suppose you could say that like Alice we are cleaning up our emails and data.

About Ernie Cote

Ernie has over 20 years of experience in consulting, marketing and general management with industry leaders Aspect, Nuance, Convergys and Cisco. Most recently as President of Vertical Nerve, a provider of Google Analytics consulting services, he led the company to record growth. Ernie believes in truly listening to clients and building solutions that address their business challenges. “ChemicalInfo is a terrific company with great potential; I’m thrilled to be here. We have a blue chip client base with an outstanding renewal rate, an experienced research team and an online solution that is evolving to meet the current and future needs for chemical and pharma procurement professionals”. Ernie serves on the boards of the Digital Analytics Association Dallas Chapter and the Univ. of Texas at Dallas Marketing Advisory Board. He is a regular lecturer in the Baylor University Executive MBA program and a Tech Wildcatters mentor. He’s served on the board of the Wesley-Rankin Community Center and the Dallas International School.